Vanessa Sain-Dieguez is the Social Media Strategist at Hilton Worldwide and leads the company’s social strategy, working closely with the company’s ten brands, loyalty program, and various departments looking to have a social presence. Prior to this role, Vanessa worked in several hotels and other hospitality companies in marketing and development roles. Vanessa holds an MBA from the Crummer Graduate School of Business and lives with her husband in Orlando. She is a self-proclaimed foodie and in her spare time blogs about her cooking adventures at http://cookingconsal.wordpress.com