Lisa is a social media strategist on the Weber Shandwick team that support General Motors’ social media program.

She is marketing professional with 20 years of broad-based experience within the automotive industry. Lisa has a diverse background in advertising, media, social media, public relations, market research, and finance. She joined Weber Shandwick as a Social Media Strategist, working on-site with General Motors on a variety of social media initiatives. Her previous assignment was with the HUMMER Marketing Team, where she used social media globally to communicate with and engage the fan base throughout the sales process.

Prior to that she spent 8 years on the Saturn Advertising Team, successfully communicating the brand essence to creative and production teams, agencies, and business partners. I’ve utilized a variety of traditional and non-traditional mediums for effective consumer messaging. Committed to producing results through a combination of collaboration, a passion for the brand, innovation, attention to detail, and execution. Lisa joined the 313Digital Board as President in the first quarter of 2010.

Lisa is a sports fan, world traveler, and a big fan of good laughs, good wine, and good weather!
Specialties
Advertising, Social Media & Networking, Communications/Public Relations, Media Integration, Event Planning and Promotions, Integrated Marketing, Advertising Production, Project Management, Market Research, Volunteer Work