A digital and traditional marketing “mash up” that spans a couple of decades, Jeanne Hopkins has a ton of fun feeding the hungry sales mouths @HubSpot with quality leads. Her inbound marketing path began about 10 years ago, while running inside sales and outbound marketing for an internally-funded start-up of Datum, Inc. (acquired by Symmetricom in 2003). Layering SFDC, enewsletters, email marketing, and blogging, plus several product sites that could really have used HubSpot, the logic behind Inbound Marketing became a reality for this senior director of corporate marketing programs. Recruited by MEC Labs (holding company for MarketingSherpa, MarketingExperiments, and InTouch) as their CMO in 2007, she rounded out her publishing and event marketing experience as well as extending her network of industry contacts. Jeanne joined HubSpot in September 2009 to become the ~100th employee.

As VP of Marketing, Jeanne works with an awesome HubSpot team (code name: TOFU for Top of Funnel and MOFU for Middle of the Funnel activities) that generate 40,000+ new leads each month via organic and paid programs. She loves participating on the Small Business and International business management teams, plus leading the Content Camp team of inbound marketing experts. Jeanne holds an accounting degree from Western New England College (love those spreadsheets!) and an International MBA from Sawyer School of Management, Suffolk University. She is accredited by a bunch of marketing associations (just because she likes to take tests) and has won numerous marketing awards over the years. Most recently, Jeanne was named one of the 2011 Top 20 Women to Watch in Sales Lead Management.