Heidi Sullivan is currently Vice President of Global Media Research for Cision and a self-proclaimed social media metrics nerd. She oversees Cision’s Social Media Community team, manages the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers and serves as a member of Cision’s executive management team. Heidi was formerly an editorial manager and creative director for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications and the changing media landscape.