David is Director of Social Strategy for Radian6, working with customers to help integrate social media in general and Radian6 in particular into the enterprise.

David is also the co-author of The Executive’s Guide to Enterprise Social Media Strategy, with Mike Barlow.

He started his career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Since then he has worked in marketing communications for a variety of companies and clients, mostly in technology.

He came to Radian6 from New Marketing Labs, where he served as Executive Director and oversaw client services, as well as the development of new product and service offerings for enterprise customers. Before NML he was Social Media Manager for SAS, the business analytics software company. He directed the company’s global social media strategy, policy and training.

David is a dad and a husband, a home cook and a music nerd.

I was born in New Jersey, grew up in North Carolina and graduated from Guilford College in Greensboro with a degree in English. You can find all of my online presences at dbthomas.com.