Brought to you by:

It’s time for Social Fresh Tampa — our 9th social media conference designed for marketers, the first of 2011 and it is coming up fast.

We need to keep bringing real business results to the social media ecosystem. Social Fresh Tampa will do just that.

Expect To See

• Case studies
• Drilled down session topics
• Demonstrations of new tools
• Industry leaders that execute top social media strategies daily
• And a NEW half day of training

Speakers Include

• Paula Berg Formerly of Southwest Airlines, Currently with Linhart PR
• Schneider Mike of Allen & Gerritsen
• Justin Levy Formerly of New Marketing Labs, Currently with Citrix
• Nadia Aly of Microsoft
• Zena Weist of H&R Block
• Brian Simpson of the Roger Smith Hotel (AKA the Twitter Hotel)
• Chris Penn of Blue Sky Factory and the long running Marketing over Coffee Podcast
• John Rogers of Disney Destinations
• And many more… full list of speakers

Big thanks to Doubletree Hotels, our venue sponsor, for once again welcoming us to their Westshore property in Tampa.

Want to know more about Social Fresh? Be sure to check out our blog and testimonials from past attendees.

AGENDA

DAY 1 – Monday February 21

FACEBOOK MASTERS TRAINING brought to you by:

11:30am to 5:00pm

The first day of Social Fresh is focused on Facebook page marketing. Facebook is where people are today and while it is not the end all of your marketing strategy, it is an important keystone to your social media efforts.

We will drill down into Facebook from start to finish, a half day of hands on training from some of the best instructors in social media. We will review how to create your Facebook strategy, how to implement it, and how to track it. With plenty of tips and tricks you have not seen along the way.

DAY 2 Tuesday February 22

SOCIAL MEDIA CONFERENCE (9am to 6pm)

Day two will be traditional Social Fresh content, focusing on case studies, actionable lessons from industry leaders, drilled down discussion topics and built in peer networking opportunities throughout the day.

Where

Doubletree Hotel Tampa Westshore, Tampa Westshore

There is a special conference rate of $119 per night thanks to Doubletree. To book your room at the special rate call the hotel number (813) 879-4800 or go to this booking page before January 23rd and request the Social Fresh Tampa group rate.

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SPEAKERS

Paula Berg (@PaulaBerg) Linhart PR

Paula Berg is a widely recognized experts on using digital and social media to build and defend brands and corporate reputation.At Linhart PR, she is responsible for delivering digital solutions to clients, and specializes in social media strategy development, integration, infrastructure, and crisis management.Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ online communication and social media strategy and the leadership of the airline’s emerging media team.Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal. Since its’ launch in April 2006, “Nuts” has served as integral part of the airlines’ communication strategy and has experienced tremendous success – providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions.Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.

Social Fresh Tampa Keynote, Paula Berg
Speaking about Southwest Airlines Blogging Roots, Social Fresh Nashville 2010

Schneider Mike (@SchneiderMike) Allen & Gerritsen

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry.Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He blogs for several sites including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. He is writing Location Based Marketing for Dummies with Aaron Strout.

Zena Weist (@ZenaWeist) H&R Block

Zena Weist is the Director of Social Media with H&R Block. She leads an award winning social media team who has received national acclaim for integrated online marketing communication programs and the H&R Block online community including the National Social Advertising, Media and Marketing (SAMMY) Award for Best Social CRM from digiDaily, and the National PRNews Platinum for Social Media Award.Zena is a digital practitioner and social media strategist with over 15 years of online marketing experience including executive leadership in digital start-ups, account management with interactive agencies and client-side roles with Hallmark, Sprint and Embarq in online brand engagement, integrated marketing communications and project management. Zena lives in Kansas City, Missouri.

Ellie Mirman (@ellieeille) HubSpot

Ellie Mirman is Inbound Marketing Manager at HubSpot, an internet marketing software company based in Cambridge, MA.She specializes in lead generation and lead nurturing using email and social media marketing. She also has experience with event marketing, launching the first ever Inbound Marketing Summit in 2008, and growing new lead generation programs, including a monthly webinar series driving thousands of registrants to each event. As part of HubSpot’s product marketing team, Ellie currently focuses on increasing user engagement and lead conversion among free product trial users.Outside of HubSpot, Ellie is the program coordinator for Founder Mentors, a Boston-based organization that matches new entrepreneurs with experienced founder mentors. Find Ellie blogging on the HubSpot blog, Blog.HubSpot.com, and her personal blog www.elliemirman.com, or connect with her on Twitter @ellieeille.

Nadia Aly (@DigitalKvan) Microsoft

Nadia Aly is currently working @ Microsoft as an Online Community Manager.She is armed with a Masters of Digital Media from British Columbia. She is a social media guru who is constantly thinking of news ways to reach audiences, generate demand and create buzz using social media tools. What fascinates her most about this new digital frontier is its amazing potential to connect human beings from all aspects of life, and from different parts of the globe.For the last 6 years while she worked her way through school, Nadia founded properties like PeopleVancouver.com, built widgets for BC Tourism , served as the Social Media aggregator for Mobile Muse and serves on the Board for Woodward’s Community Digital Media Centre (www.CreativeTechnology.org), a not- for- profit organization focused on equipping the underprivileged with technical skills –to name just a few of her endeavors.Her Masters in Digital Media is from the Centre for Digital Media in Vancouver BC. This program is a result of joint collaboration between University of British Columbia, Simon Fraser University, Emily Carr Institute and private industry sponsors.

Justin Levy (@JustinLevy) Citrix

Justin Levy is the Senior Social Communications Manager at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team.Prior to joining Citrix Online, Justin was an Executive Director at New Marketing Labs, a social media and digital communications agency. Justin worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: Cisco, SAS, Sony, PepsiCo, Microsoft, The Henry Ford, Rainforest Beverages and several others.When not busy with Citrix Online, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, Justin has successfully grown his steakhouse at least 20% in sales for 30+ months straight. Because of this success, Justin and Caminito have been featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.Justin is a sought after public speaker on the topics of social media, marketing and technology and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine and the Boston Globe.Justin is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign”.

Marcus Nelson (@MarcusNelson) SalesForce.com

Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Social Media for SalesForce.com. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion. Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.

John Rogers (@johninorlando) Disney Destinations

John is a social media manager at Disney Destinations. His focus is new media marketing as a communications and innovations professional. At Disney he works on digital brand planning, developing social media strategy, and building online communities that drive business.John is an avid learner with a passion for marketing, technology, and anthropology…and discovering how the three are converging. He started his career with Disney as an intern at Walt Disney World Resort in Orlando, Florida. Many days he still feel like an intern: young, eager, and full of possibilities.

DJ Waldow (@DJwaldow) Blue Sky Factory

No matter what business you are in, *people are the key. People are your employees, your customers, your prospects, your fans, and your critics. People think, engage, act, decide, fail, succeed, smile, talk, write, listen, and watch. Director of Community at Blue Sky Factory, a social savvy email marketing company University of Michigan Alum Lover of Beer, Coffee, People

Kristy Bolsinger (@kristy) Ant Eye’s View

Kristy joined the Ant’s Eye View team most recently from RealNetworks. She worked there as a Social Media Marketing Strategist in the games group, with a primary focus on the GameHouse brand. There, she grew the GameHouse social media presence from the ground up and took part in product life cycle management, new product development and customer service.Over the years, Kristy has worked with her clients and companies to develop solid social media strategies, improved SEO rankings, and created key messaging for promotional and listening campaigns, brand development programs, and overall customer experience. She contributes regularly to the Social Fresh and Search Engine People blogs on the topics of social media, SEO and online marketing in general.Prior to her time at RealNetworks, Kristy earned her MBA from Willamette University’s Atkinson Graduate School of Management where she focused her attention in traditional and online marketing.

Chris Penn (@CSpenn) Blue Sky Factory

Christopher S Penn is a bridge. He stands between different fields, professions, and ideas in order to help people on both sides understand each other. He can speak and sling code, but isn’t an IT professional. He can design campaign strategies and write copy, but he is not a marketing professional. Where he provides value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds he works and plays in. He plays World of Warcraft, but takes the lessons from a virtual battlefield and applies them to business. He takes solutions from the dojo floor and brings them to marketing.He is also the Vice President of Strategy and Innovation at Blue Sky Factory email marketing, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. He has been a practitioner of the martial arts for 20 years now, and currently holds a black belt in ninjutsu under the guidance of Sensei Mark Davis of the Boston Martial Arts Center.

Corey Creed (@CoreyCreed) Hippo Internet Marketing

Corey Creed has been a public speaker and trainer his entire life. Since 2003 he has been a business owner and entrepreneur. His goal is to help others with the experience and understanding he has gained in executing Internet Marketing Strategy, SEO, AdWords, and Social Media Marketing for clients large and small.In addition to his internet marketing clients, Corey also is a thought leader in the SEO, SEM, and social media marketing community. He regularly conducts internet marketing training classes focused on SEO, social media, and blogging.

Brian Simpson (@Bsimi) Vikram Chatwal Hotel Group

Brian Simpson is currently the Director, Digital Media for the Vikram Chatwal Hotel Group in NYC. Their hotels include The Time, Night, Stay, Dream and The Chatwal. Brian brings over thirty years of hospitality to the the group.In 2008, Brian Moved to NYC from Boston to be one of the opening managers at The Plaza Hotel, an iconic landmark known around the world. In May of 2008 Brian was diagnosed with thirteen tumors on his spine, he used Twitter to get through six months of exhaustive chemotherapy. The value that Twitter and its community of users brought to Brian’s long useless days helped save his life. With a heightened sense of the Twitter community, Brian left The Plaza in search of a hotel ready to embrace Social Media.Brian became the front man in converting, engaging and following up with guests via Twitter at The Roger Smith Hotel. His efforts have helped change the way the Hotel and the industry approaches customer service and sales.Brian has been a speaker at many events including SXSWi, Mashable/CNN Media Summit and numerous #140 Conferences.

Ty Downing (@TyDowning) SayItSocial

Ty Downing is a seasoned internet marketing strategist, and social media enthusiast. Having spent the past 7 years or so in this field, Ty is constantly challenged to educate himself in the world of social media, search engine marketing, and unraveling the algorithms of search engines. He has been recognized as a thought leader and influencer by several corporations and notables in his field. Ty has spoke and presented nationally on a variety of topics from search to social media, training businesses and educating dozens.Ty is the CEO of Perspective Internet Marketing, a full service search marketing firm, and CEO of SayItSocial, a social media marketing and consulting company which focuses on corporate social media education, training and strategy.

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WHO ATTENDS?

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Marketers — Social Fresh attendees are marketers. From small business owners to agency managers to Fortune 500 brand teams, Social Fresh attendees cover a broad range of marketing perspectives. This is part of the value. Learning is not just about the quality of the content and the speakers, but the fellow audience members who you will discuss ideas with, network with, learn from as well as teach.

• 95% of past attendees would recommend Social Fresh to their peers
• 97% are on Facebook
• 87% are on Twitter

Leaders — Employees and business owners that choose to attend Social Fresh are the trendsetters amongst their peers.

• 73% are active on social networks multiple times a day
• 63% interact with brands on social networks
• 57% are active bloggers weekly
• Average of 2400 Twitter followers

Knowledgable — Social Fresh attendees are not just leaders in their own ecosystems, but as a whole are social media thought leaders. They control marketing budgets, lead brand teams, are community managers, and help build and run much of the software that drives social media forward each day.

• 30% of Social Fresh attendees are from an Agency
• 38% are from a brand
• 32% work for or as a vendor
• 37 Fortune 100 brands have attended Social Fresh conferences

WHAT WILL YOU LEARN?

During the day and half that Social Fresh encompasses our educational track can be broken down into a few core focus points.

Training Topics — Social Fresh is adding more and more training opportunities. These sessions focus more on teaching actionable lessons and less on broader strokes or concept discussion. Attendees told us they wanted more Facebook training, so at Social Fresh Tampa our entire half day of training will focus on various aspects of using Facebook and Facebook pages better and to produce real results.

Featured Speakers — With 8 conference under our belts, few events can say they have the experience that Social Fresh has with finding the right social media speakers for an audience of marketers. It is part high level wisdom, part first hand knowledge, and part not boring the attendees to tears. We know who can convey the best social media stories and case studies. We know who is rated the highest by your marketing peers, event after event. And we know which speakers can actually send people away inspired and more confident. Our attendees take lessons back, able to immediately implement what they have learned.

Panel Discussions — Discussion is a focus for all Social Fresh events. Every speaker includes a Q&A section for the audience. And not just a 5 minute segment where 2 questions get asked, one of which was not really a question. Our panel topics attempt to drill down on specific areas that all marketers can benefit from, allowing everyone to learn MORE on a narrow topic. Social Fresh Tampa 2011 will include panel topics on Selling Social, how to win more budget, staffing, and client approval for social media, and Social Tactics,

Software Demonstrations — At each Social Fresh conference we bring as many vendors together. They build the tools that make the social media of tomorrow easier, more successful, faster and cheaper. There are lots of options out there when it comes to the software that runs social media. So seeing demonstrations in person, whether in Demo Fresh sessions or at our exhibitor tables, can go a long way to help you make more educated choices in these partnerships.

WHY IS SOCIAL FRESH DIFFERENT?

Focus on Actionable Content — Education is equal parts inspiration and instruction. If you focus on high level concept all day and never speak to specific how to steps, you will miss out on actually putting any concept into place. We make sure the content presented comes back to actionable steps for all.

Focus on Networking — Many times you learn more in the hallway, at lunch break, or in the exhibitor floor than you do taking notes listening to a speaker or panel. Because when we actually talk about concepts and use our mind to think through the little gems we gathered in a session, we cement concepts better. Speaking to peers and fellow marketers about the information being presented is a large part of learning. Social Fresh emphasizes networking time and space before, during and after the conference.

Focus on Fun — Yes we are here for business. Yes we are hear to learn and take back important lessons, connections and tips to our businesses and client. But if you do not enjoy the sessions you simply will not learn anything. Our speakers know this and we know this. We build in plenty of opportunities to relax, enjoy our networking events, and we build in fun distractions into our exhibitor floor.

Focus on Case Studies — Case studies and examples and great stories of success and failure are important. They show us what is possible. They show us mistakes are not the end of the world. They broaden our knowledge. And they extend the reach of our ideas. Case studies are not templates, but they are important parts of building your social media prowess and an important part of Social Fresh.