Social Fresh EAST 2012 will be the first of a new focus for Social Fresh conferences. We have invited bigger name speakers, drilling down into better content, and inviting more people to the party.
Join us in Tampa, FL on February 6-7 for 2 days of advanced social media training from companies like Ford, RadioShack, Nordstrom and more.
Listen to industry thought leaders like Jay Baer and Christopher Penn. And network with the smartest social media professionals in the country.
WHAT WILL YOU LEARN?
February 6-7, 2012Doubletree by Hilton, Tampa Westshore 4500 West Cypress Street
7 Reasons You Can’t Afford To Miss Social Fresh
We have announced our first round of speakers and opened up tickets as of today. The sooner you buy your tickets the better deal you will get. So get more info nowand sign up soon.
1. Three Awesome Keynotes
In Tampa, Social Fresh EAST will include three keynote speakers that are some of our best yet.
Scott Monty has lead the way on some of the most innovative social media campaigns in the industry as the head of Ford’s social media. From the Fiesta Movement to launching the 2011 Ford Explorer live from Time Square on their Facebook page. Scott is also the originator of the industry term “Tweetup” now in the Oxford English Dictionary.
Jay Baer of Convince & Convert is one of the highest rated speakers in Social Fresh history. His unique blend of tested industry knowledge plus plenty of humor and stage presence to keep you on the edge of your seat makes him one of the top social media speakers, period.
Chris Penn is one of the sharpest analytical minds in social media. He co-hosts the Marketing Over Coffee, one of the most popular marketing podcasts on the web. Chris also teaches social media and internet marketing for the University of San Francisco Online. At his day job Chris leads social media and online marketing efforts for email service provider WhatCounts. We are extremely excited to welcome these three gentlemen as the keynote speakers for our first social media conference of 2012.
- Scott Monty of Ford Motor Company
- Jay Baer of Convince & Convert
- Christoper Penn of WhatCounts
2. Back Up Your Social Media With Research
Social Fresh produces social media conferences that are focused on actionable results. And using sound research, data, and testing helps all of us as marketers more forward more quickly with best practices. Argyle Social, eMarketer, and HubSpot will all be present at Social Fresh EAST, covering topics like B2B Lead Generation with Kipp Bodnar, Lessons From the Top 500 Online Retailers with Eric Boggs, and a State of Social Media Industry Report from Jesse Catlin.
3. Info-Packed Training Sessions, 14 In All
We bring you 14 total training sessions at Social Fresh EAST (at least, maybe more).
These sessions are all individual speakers presenting on actionable topics. There are not other sessions going on at the same time that you might miss. There are not panels that take 10 minutes of introductions to get started answering basic questions. Each session is selected by our content committee to bring you an experienced speaker, with real insights in advanced social media marketing.
Social Fresh is known for our speaker quality. And we are bring that to you in spades at Social Fresh EAST. Most of the sessions at Social Fresh EAST will be 30 minutes in duration. We challenge our incredibly smart speakers to focus on more narrow topics and focus their presentations on their most valuable knowledge.
Each session is curated to be valuable for all social marketers. From our Fortune 500 attendees to small startups to the agencies that fill the room. 10 of the speakers joining us on February 6 & 7 are listed below for you. We will be announcing the rest this week and next week.
4. The Best Social Media Industry Networking
Each day at Social Fresh builds in networking opportunities. And our attendees are social media professionals, so the learning does not stop when speakers leave the stage. In fact, the conversations during lunch, networking breaks, or our closing receptions might actually be where you learn the most.
Talking about what you just saw a speaker present on, is the best way to cement that knowledge and figure out how to best act on it with your peers.
5. Leading Brand Lessons
An important part of Social Fresh are the brand lessons that leading companies have learned as they break new ground in such a fast paced industry. From the sponsored Tweets of RadioShack to the publishing powerhouse at AOL. Sessions that give you a behind the scenes look at how these brands are using social to build better businesses and empower consumers are critical to moving us all forward.
- Adrian Parker of RadioShack
- Shauna Causey of Nordstrom
- Matthew Knell of AOL
6. Top Industry Experts
We love to bring smart people to talk at Social Fresh events. Sometimes they are at big brands. And sometimes they are running agencies and vendor services that drive much of the innovation in social media marketing. Josh Karpf is helping the family of PepsiCo brands lead the way in social media, generating some of the best brand engagement across all major social networks. Chuck Hemann is doing some great work at one of the largest PR firms in the world, Edelman Digital. There he leads the way on analytics and metrics. And Jane Quigley has quietly been working with some of the biggest brands to push their social media marketing to a level where return on their investment is clear.
- Josh Karpf of PepsiCo
- Chuck Hemann of Edelman Digital
- Jane Quigley of Strategy JQ
7. Sunshine
Yes, it is true. Tampa in February has a few warmer benefits when compared to most of the country. So if you are stuck in Chicago, New York, Boston or any city that will still be a bit chilly in February.
Join us in Florida for a few days. Last year, the temperature was 80 degrees. So if none of the above, awesome content sells you on Social Fresh EAST, then we won’t tell anyone if you just want to take a couple days away from the office to meet some cool people and sit by the pool. But we both know that this is a conference where you will not miss the sessions.
2 Days of Advanced Social Media Marketing
Day two is a deep dive into social media marketing tactics, strategy and brand lessons. Hear from industry leaders as they share lessons and steps for improving your ROI, measurement, content strategy creation, content distribution, how to get customers to recommend your business to others online and more.
During Social Fresh EAST’s two days of training, our educational track can be broken down into a few core focus points:
Training Topics — Social Fresh is adding more and more training opportunities. Our sessions focus more on teaching actionable lessons and less on broader strokes or concept discussion. Attendees told us they wanted more hands on training, so now we have including training topics for teaching tactics and strategy throughout the entire conference. We avoid talking ABOUT social media and focus on showing you what you can do today. We select the topics and sessions we think you will learn the most from. We include brand lessons that will teach you. Attendees from Social Fresh can hit the ground running after the event. They take away tons of notes and insights that can be implemented right away.
Better Speakers — I don’t know of a training event that can say they have the experience that Social Fresh has with finding the right social media speakers and topics for an audience of marketers. We have hosted hundreds of top industry speakers. The best speakers are one part high level insights, one part first hand knowledge, and one part not boring the attendees to tears. We know who can convey the best social media lessons and brand lessons. We know who is rated the highest by your marketing peers, event after event. And we know which speakers can actually send people away inspired and more confident, as opposed to more confused and wanting more. Our EAST conference has the best line up of smart speakers that we have ever put together. These thought leaders get it and put this stuff into practice for clients and big businesses every day.
Why is Social Fresh Different?
Focus on Networking — Many times you learn more in the hallway, at lunch break, or on the exhibitor floor than you do taking notes listening to a speaker or panel. Because when we actually talk about concepts and use our mind to think through the little gems we gathered in a session, we cement concepts better. Speaking to peers and fellow marketers about the information being presented is a large part of learning. Social Fresh emphasizes networking time and space before, during and after the conference.
Focus on Fun — Yes we are here for business. Yes we are here to learn and take back important lessons, connections and tips for our businesses and clients. But if you do not enjoy the sessions you simply will not learn anything. Our speakers know this and we know this. We build in plenty of opportunities to relax, enjoy our networking events, and we build in fun distractions into our exhibitor floor.
Focus on Actionable Content — Education is equal parts inspiration and instruction. If you focus on high level concept all day and show how to implement anything, you will miss out on actually giving people what they need to start using what they learned. We make sure the content presented comes back to actionable steps for everyone in the audience.
Focus on Case Studies — Case studies and examples and great stories of success and failure are important. They show us what is possible. They show us mistakes are not the end of the world. They broaden our knowledge. And they extend the reach of our ideas. Case studies are not templates, but they are important parts of building your social media prowess and an important part of Social Fresh.
The People Make These Events
Speakers: Social Fresh has hosted hundreds of speakers who represent the top minds in the industry. They work daily, in the trenches, producing the most successful social media campaigns out there for big and small companies alike. We have learned who is best at truly teaching an audience what they need to do next.
Attendees: Social Fresh attendees are marketers and social media professionals. They work at agencies, vendors, startups, small businesses, and medium to large enterprise companies. They get paid to build social media strategy for their companies and they come to Social Fresh to truly find out what works and what doesn’t. Connect with like minded peers who can help you learn the day of and become your support structure after you leave the conference.
Christopher S Penn is a bridge. He stands between different fields, professions, and ideas in order to help people on both sides understand each other. He can speak and sling code, but isn’t an IT professional. He can design campaign... View Full Profile
Along with his consulting firm, Convince & Convert, Jay provides social media strategic planning and counsel to some of America’s largest companies.He has been a digital marketing consultant since 1994, and has worked with 29 of the Fortune 500. Jay's current... View Full Profile
He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Currently on the staff of corporate communications in Ford Motor... View Full Profile
Adrian D. Parker leads Social Media and Digital Strategy at RadioShack Corporation where he directs the company-wide customer engagement experience. He manages a talented team that, in just 2 years, has been recognized across the industry for mobile, social... View Full Profile
Chris currently resides in Raleigh, NC. He is a Pragmatic Marketing Certified Senior Marketing Manager at Red Hat and often guest lectures at NC universities. In his spare time, he loves college basketball and playing basketball, golf and softball.... View Full Profile
Chuck is currently Director, Analytics at WCG Over the last seven years, Chuck Hemann provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman... View Full Profile
Eric Boggs is the Founder & CEO of Argyle Social, a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. Prior to launching... View Full Profile
StrategyJQ is a strategic consultancy that connects brands to consumers through conversation, advocacy and community. SJQ is led by Jane Quigley, who in the last few years has worked with Powered, Inc. and crayon (which was acquired by Powered in 2010)... View Full Profile
Business Development at eMarketer.com With significant experience in sales in a diverse variety of industries, Jesse Catlin provides a space for his clients to create the best possible future for their companies through informed decisions. Known by his colleagues and clients... View Full Profile
Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy.... View Full Profile
Social Media Director at AOL - Matthew Knell is a social media marketer, web technologist, community evangelist, and communications professional with a long history designing, developing, and marketing a wide array of successful digital products including a patented pay-per-click... View Full Profile
Social/Digital Media at Nordstrom Shauna Causey has managed communications, community relations and social media strategy for companies, non-profits and elected officials. She’s worked for the Seattle Mariners, FOX, Fox Sports Net, Comcast and now manages social media for Nordstrom. She was... View Full Profile
Corey Creed
Hippo Internet MarketingCorey Creed is an Internet marketing strategist, search engine consultant, trainer, and blogger. He is the president of Hippo Internet Marketing, which offers several classes on SEO, AdWords, Social Media, Blogging, and more.... View Full Profile
Christopher S Penn is a bridge. He stands between different fields, professions, and ideas in order to help people on both sides understand each other. He can speak and sling code, but isn’t an IT professional. He can design campaign... View Full Profile
Along with his consulting firm, Convince & Convert, Jay provides social media strategic planning and counsel to some of America’s largest companies.He has been a digital marketing consultant since 1994, and has worked with 29 of the Fortune 500. Jay's current... View Full Profile
He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Currently on the staff of corporate communications in Ford Motor... View Full Profile
Adrian D. Parker leads Social Media and Digital Strategy at RadioShack Corporation where he directs the company-wide customer engagement experience. He manages a talented team that, in just 2 years, has been recognized across the industry for mobile, social... View Full Profile
Chris currently resides in Raleigh, NC. He is a Pragmatic Marketing Certified Senior Marketing Manager at Red Hat and often guest lectures at NC universities. In his spare time, he loves college basketball and playing basketball, golf and softball.... View Full Profile
Chuck is currently Director, Analytics at WCG Over the last seven years, Chuck Hemann provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman... View Full Profile
Eric Boggs is the Founder & CEO of Argyle Social, a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. Prior to launching... View Full Profile
StrategyJQ is a strategic consultancy that connects brands to consumers through conversation, advocacy and community. SJQ is led by Jane Quigley, who in the last few years has worked with Powered, Inc. and crayon (which was acquired by Powered in 2010)... View Full Profile
Business Development at eMarketer.com With significant experience in sales in a diverse variety of industries, Jesse Catlin provides a space for his clients to create the best possible future for their companies through informed decisions. Known by his colleagues and clients... View Full Profile
Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy.... View Full Profile
Social Media Director at AOL - Matthew Knell is a social media marketer, web technologist, community evangelist, and communications professional with a long history designing, developing, and marketing a wide array of successful digital products including a patented pay-per-click... View Full Profile
Social/Digital Media at Nordstrom Shauna Causey has managed communications, community relations and social media strategy for companies, non-profits and elected officials. She’s worked for the Seattle Mariners, FOX, Fox Sports Net, Comcast and now manages social media for Nordstrom. She was... View Full Profile
Corey Creed
Hippo Internet MarketingCorey Creed is an Internet marketing strategist, search engine consultant, trainer, and blogger. He is the president of Hippo Internet Marketing, which offers several classes on SEO, AdWords, Social Media, Blogging, and more.... View Full Profile
REGISTRATION AND CHECK-IN
Top Digital Trends for 2012 – Where Does Social Fit?
12:30pm to 1pm
The pace of technology adoption is increasing, access to cloud services and streaming is becoming the norm, magnetic content (think viral videos and gaming) is transforming advertising, the explosion of video continues to grow, location based services and your mobile phone are evolving, Politics will see new highs in digital adoption with the upcoming election year, and the need to measure the effectiveness of all these digital channels is swirling together into the perfect storm of opportunity for online and mobile marketers. In this rapidly evolving web of channels and trends, where do we see social fitting in? Everywhere.
3 Trending Channels Where Social Drives Growth
- Mobile
- Video
- Content Curation
Online Retailers Just Aren't That Good At Social Media
1pm to 1:30pm
After an extensive study of the social media practices of the top 500 online retailers, it's fair to say that the industry has a long way to go in its social media marketing practices.
Social media faux-pas are common: online retailers almost never post curated content and use weak or nonexistent calls-to-action. Follower counts show that marketers in the industry haven't completely bought in to the importance of the channel as a whole. Listen in as we dig into the numbers and make recommendations for the industry.
30 Minute Break
Making Listening Data Work for More than Just PR and Marketing
2pm to 2:30pm
At this point in social media's evolution, we're all very familiar with monitoring social conversations for reputation management, public relations and marketing. Yet we often fail to monitor social conversations for use in other parts of the enterprise. This session will give you a starting point for developing a best practices listening approach that adds value to the entire organization.
Takeaways
- How to develop a best practice approach to listening for the entire organization
- How to achieve buy-in from other parts of the organization that may not be typical consumers of social conversation data
- Using listening data for real-time content development in all parts of the organization
Secrets to Social Media Lead Generation
2:30pm to 3pm
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. This session provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
30 MINUTE BREAK
What does Google+ really mean for marketers?
KEYNOTE3:30pm to 4:30pm
What does Google+ really mean for marketers? A perspective from the first brand there on what it means for individuals, your brand and the web.
Takeaways
- Ford was the first brand on Google+ in July 2011 and remained whitelisted even after Google banned other brands. Learn why Ford was there so early.
- Learn what’s different about Google+ for a brand that makes it so special.
- Learn the implications that go beyond the confines of the platform itself.
Come out and meet your fellow freshmakers!
Hurricane Grill & Wings | Westshore
1200 N. Westshore Blvd, Tampa, FL 33607
View Map · Get Directions
Hurricane is within walking distance from the DoubleTree.
Social Fresh attendees will receive 10% off food and 2-for-1 Domestic Drafts, Single Liquor Well and Call Drinks, and House Wines.
Hope to see you there!
REGISTRATION AND CHECKIN
Connecting Two Powerful Channels: Facebook & Email
KEYNOTE10:30am to 11:30am
Facebook is synonyms with social networking. It reigns as the biggest and baddest social platform available to marketers. Email has existed as an essential online marketing tool since before Facebook was a glimmer in Zuckerberg's eye. Integrating these two platforms to support one another and augment what each does best is a great opportunity for many businesses.
15 MINUTE BREAK
Pinterest: A Discovery Engine
11:45 to 12:15pm
Pinterest is one of the hottest social networks being discussed by marketers and bloggers today, while still being an invite only community. Consumers love this new platform based on image discovery, but can brands leverage the network as well?
We will take a look at how brands are using Pinterest to engage stakeholders, find new audiences, and push valuable traffic to their websites. Best practices and key insights are emerging for what will clearly be an important new social network in 2012.
Foundations of Successful Social Media Strategy
12:15pm to 12:45pm
Going beyond the budget item and infusing conversation throughout your company's marketing plan and corporate culture.
Takeaways
- Assigning value to social engagement
- How small wins can build more momentum that one large win
- To pay or not to pay: What advocacy program is right for you
RadioShack Remix: Using Social Media to Look Back & Move Forward
12:45pm to 1:15pm
Innovation is in RadioShack’s DNA. Its credibility as a technology retailer comes to life every day as store associates advise shoppers about innovative electronics and mobile products. As RadioShack progressed through its recent rebranding efforts they realized that growth means leveraging your roots, not leaving them behind. So how do you use social media to restore a company’s heritage while embracing the reality of the present? Listen as Adrian Parker, Director of Social Media & Digital, hosts an interactive session discussing brand challenges, consumer choices and authentic connections in a social world.
LUNCH 1 Hour
Performance Based Social Media
KEYNOTE2pm to 3pm
Performance Based Social Media is a fancy way of saying, hey, are you actually measuring what's important and then doing something about it?
15 MINUTE BREAK
5 Ways To Harness The Power Of Community
(Even If You Don’t Have One)3:15pm to 3:45pm
Feel like you don't have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.
Fragmentation: The Future of Social Media Platforms
3:45 to 4:15pm
Facebook will continue to be the king of social networks for a while, but consumers are still spending an increasing amount of time on more and more social networks. Niche social networks like Instagram, Pinterest, Foursquare, Tumblr and other just to name a few. How does this affect today's marketer? What skills are needed to maintain a community over so many platforms and media channels?
The Closing Reception will be our last event of the conference. Squeeze in some last minute networking and join us in the Social Fresh lounge.
Full Access Tickets
$597 — Full Access Pass includes exhibitor pass, 2 day training access, & 2 networking receptions
Get Your Tickets Now
All sales are final.
Speakers and topics are subject to change. Tickets are non-refundable. Tickets may be transfered or sold up until 72 hours before the event. Send all questions to attend@socialfresh.com. Full Terms of Service.
Need Help?
If you have any issues registering for the conference please send an email to info@socialfresh.com.