Email is still a core online marketing channel. It works. It continues to pay dividends for small and big businesses alike. Social media comes along and makes email even better. Messages can be augmented, amplified, and better targeted.The permission based marketing of email integrates well with the discussion level interaction that social media allows.

Content marketing allows us access to our potential customers without forcing our products in front of them with a hard sell. The authority, trust, and awareness a business gains by putting valuable content in front of consumers is unmatched. Content builds SEO results, link building, and organic fan loyalty. When your business needs to drive lead generation, a good content strategy can bring the customers to you without the need for a large advertising budget.

Learn how Hilton Worldwide is empowering employee advocates to engage in social media and create authentic one to one relationships with potential and existing guests alike through its twitter handle Hilton Suggests. Vanessa will discuss how this program came to be and the success they have seen from authentic engagement.

Join the CEO of Argyle Social and discover how to maximize your social exposure and ROI by unlocking the insights in your data.

Many times B2B social media has unique challenges and long sales cycles. When we focus on social for B2B, we learn that there are some differences, small and big, that we can all learn from.

There are a few ways to think about SEO and how it connects to other pieces of your marketing strategy. Increasingly, social media and SEO are becoming more closely aligned. A lot of the work we do in social get rewarded with more exposure for our businesses in the search engines. Even Google is making big efforts lately to focus on higher quality content and content that people react to in positive ways. How we rank in search engines can be an integral park of our inbound marketing system.

Content marketing and publishing are important disciplines within social marketing. Twitter, blogging, and LinkedIn share similar best practices about the type of content that works in those channels and how to distribute them. Facebook has always been a different beast. Top 10 lists don't work. Discounts don't work. Auto-publishing your RSS feeds from Twitter and your blog to your wall doesn't work. And, just when we figured out what does work, they changed the rules on us again.

Look - creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you can learn all about it during this presentation by the expert marketer Derek Halpern, the founder of Social Triggers. A blog is a landing page. The more you treat it as such, the better results you will see

Bridging the gap between what we do online with social media and the offline results it produces is a big part of every marketer's job. The tools we have to create and track and measure online only grow more numerous and feature rich each day. While our offline activities have stayed fairly similar for sometime. We either do or do not buy a product, remember a commercial, or recommend a product to friends.

Training your businesses employees in social media is much more than explaining 140 characters are in a tweet and you should reply to more often than you sell. No matter what size your business, you are introducing people to a new ecosystem of communication that has real consequences. Sometimes big consequences, for better or worse. Every business needs to understand the basics of how you can better equip your marketing and non-marketing employees to support the business online.

The rise of social media and advancement in mobile devices has drastically changed how brands connect with consumers and influence customer behavior. Whether it is impacting decisions at the point of purchase or driving continuous engagement through direct interaction, brands are more involved than ever in the daily lives of their consumers. We will dive into case studies from Coca-Cola and Reese's as a couple examples.

The next revolution will take place in your pocket, on whatever device you have. Do you know what your audience is using? Do you know how to find them, wherever they are? Do you know how to use the audience you currently have to grow the audience you want? It's not about desktop, mobile, or laptop. It's about reaching your audience wherever they are, whenever they're ready to buy. You'll learn all this and more with Peter Shankman

Blogger outreach has been a pretty hot topic for a little while in social media. It looks like a very pretty and easy alternative to traditional press. We should not think of blogger outreach efforts as easy or an alternative. Incorporating blogger relationships into your PR, marketing, and social media campaigns can show big returns, but we have to look at it the right way and give it the time and effort it needs to succeed.

A successful integrated event has a story arc and build up similar to a wedding.

How do you combine blogging partners, influencer networks, social media and analytics to create a winning program. This workshop uncovers the 2011 Grammy Awards and how Social People developed a "Crescendo" like approach using social media and influencer to propel this year's award show in the most successful in last 10 years.

Lisa will be speaking about the evolution of how General Motors uses video, and what they have learned in leading toward how they use it today - specifically through their "Faces of GM" and "Fastlane" blogs. Their focus has become to humanize the company, improve the brand reputation, and to add dimension to our products. Video is a powerful channel for businesses large and small. And while GM and Weber Shandwick have the resources to put big budgets behind their videos, they more often choose simple solutions that any business can learn from.

During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how social media measuring tools can be used as the centerpiece of their planning.

s having killer content important? Yes. Is a compelling subject line important? Yes. Is delivering timely, targeted, relevant email important? Yes. However, none of that really matters if you don't have an email list to send to . As Jeff Pulver said, "You live or die by your database." This session will focus on 7 practical, actionable methods for all email marketers - B2C and B2B - to effectively grow their email lists. The rise of social media and advancement in mobile devices has drastically changed how brands connect with consumers and influence customer behavior. Whether it is impacting decisions at the point of purchase or driving continuous engagement through direct interaction, brands are more involved than ever in the daily lives of their consumers. We will dive into case studies from Coca-Cola and Reese's as a couple examples.

They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels PlayStation's global social media efforts. Smart content helps drive conversation, engagement, search and discovery. We'll review how lessons learned from the PlayStation.Blog can apply to any business.