November 29th & 30th
University Center Ballroom — UMBC — Baltimore, MD
Day 1 — Mobile Marketing & Social Media
The first day of training for Social Fresh will focus on mobile marketing and how these channels integrate with social media. Experts from top mobile vendors and industry leaders will share best practices, case studies, and actionable steps for you to improve your business. Sessions will cover email/mobile optimization, mobile apps, QR codes, SMS marketing and more.
Day 2 — Advanced Social Media Marketing
Day two a deep dive into social media marketing tactics, strategy and brand lessons. Hear from industry leaders as they share lessons and steps for improving your ROI, measurement, content strategy creation, content distribution, how to get customers to recommend your business to others online and more.
C.C. Chapman has spent the past five years helping people and brands convert passive consumers into passionate, invested advocates. He’s built meaningful relationships between a Who’s Who of A-list companies and their markets. He’s helped these companies sell more things. C.C.... View Full Profile
Chris Barger
Voce, A Porter Novelli CompanySVP of Global Programs for Voce Connect, a Porter Novelli company. In his four years at GM, Mr. Barger focused on social-media content development and community management for online properties such as the marketer's "FastLane Blog." He also helped provide... View Full Profile
Maggie Fox is the founder and CEO of Social Media Group, one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies... View Full Profile
Brian Dresher is Mashable’s Director of Business Development and is based out of the D.C. area. In this role, Brian identifies and manages traffic-driving, revenue-generating, and brand-building opportunities. Through these strategic areas, Brian has created new revenue streams through content and... View Full Profile
Clay Hebert is Founder and CEO of Tribes Win, a marketing and innovation consultancy that helps brands identify, engage and lead their tribes. Clay is also founder of Spindows, a startup that is changing the way organizations collaborate. Before founding Tribes Win... View Full Profile
Derek Halpern burst onto the marketing scene in 2011, and built the wildly popular marketing blog Social Triggers. Known for his no-nonsense approach for getting traffic, gaining leads, and making sales, Derek has been told that he gives "insanely practical... View Full Profile
Eric Boggs is the Founder & CEO of Argyle Social, a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. Prior to launching... View Full Profile
Greg Cangialosi
Nucleus Ventures LLCGreg Cangialosi is an entrepreneur, and investor based in Baltimore, MD. He has built a reputation as a pioneer in today's online landscape as a marketer and new media evangelist. His most recent company, Blue Sky Factory, a leading email... View Full Profile
A digital and traditional marketing "mash up" that spans a couple of decades, Jeanne Hopkins has a ton of fun feeding the hungry sales mouths @HubSpot with quality leads. Her inbound marketing path began about 10 years ago, while running... View Full Profile
Justin Mastrangelo is the Founder of the JA.TXT SMS marketing platform. As President of the parent company, JA Interactive, he has worked with businesses, nonprofits, and agencies to cost-effectively reach new audiences through digital marketing and technology. Justin... View Full Profile
Justine Jordan is the Marketing Director for Litmus, a small software company that builds email testing and analytics tools for marketers and designers. Justine was previously Manager of Design Solutions at ExactTarget. While at ExactTarget, she had the opportunity to... View Full Profile
After her failed attempt at being the world’s first female accordion playing rap recording artist, Lori Ulloa decided to dedicate her full breadth of trends intuition and skills to Internet marketing and SEO. Lori joined R2integrated in 2008 as a Senior... View Full Profile
Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She has been highlighted by leading organizations as a social media strategy and measurement expert including Forrester Research, Marketing Profs, Radian... View Full Profile
CEO of International IncSlingers. He is founder of the company. He has been recognized for his ability to provide strategic marketing guidance that covers both Traditional Marketing communications & Social Media. He writes online at www.theincslingers.com/blog He is Author of... View Full Profile
Tim Hayden is the CMO and Co-Founder of 44Doors, providing agencies and brands such as Jackson Family Wines, Fleishman-Hillard, AEG, Coca-Cola, Fujitsu and AT&T with insights and gateways to successful customer experiences and sales. Tim leads strategy for how to... View Full Profile
Corey Creed
Hippo Internet MarketingCorey Creed is an Internet marketing strategist, search engine consultant, trainer, and blogger. He is the president of Hippo Internet Marketing, which offers several classes on SEO, AdWords, Social Media, Blogging, and more.... View Full Profile
Jason Keath is the Founder of Social Fresh, a social media education company. He works as a social media analyst and speaker. He thrives on ideas, helping others, and connecting people. You can find him blogging from your local coffee... View Full Profile
C.C. Chapman has spent the past five years helping people and brands convert passive consumers into passionate, invested advocates. He’s built meaningful relationships between a Who’s Who of A-list companies and their markets. He’s helped these companies sell more things. C.C.... View Full Profile
Chris Barger
Voce, A Porter Novelli CompanySVP of Global Programs for Voce Connect, a Porter Novelli company. In his four years at GM, Mr. Barger focused on social-media content development and community management for online properties such as the marketer's "FastLane Blog." He also helped provide... View Full Profile
Maggie Fox is the founder and CEO of Social Media Group, one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies... View Full Profile
Brian Dresher is Mashable’s Director of Business Development and is based out of the D.C. area. In this role, Brian identifies and manages traffic-driving, revenue-generating, and brand-building opportunities. Through these strategic areas, Brian has created new revenue streams through content and... View Full Profile
Clay Hebert is Founder and CEO of Tribes Win, a marketing and innovation consultancy that helps brands identify, engage and lead their tribes. Clay is also founder of Spindows, a startup that is changing the way organizations collaborate. Before founding Tribes Win... View Full Profile
Derek Halpern burst onto the marketing scene in 2011, and built the wildly popular marketing blog Social Triggers. Known for his no-nonsense approach for getting traffic, gaining leads, and making sales, Derek has been told that he gives "insanely practical... View Full Profile
Eric Boggs is the Founder & CEO of Argyle Social, a venture-backed social media marketing software provider based in Durham, NC. He leads Argyle in its mission to help marketers drive meaningful business outcomes through social media marketing. Prior to launching... View Full Profile
Greg Cangialosi
Nucleus Ventures LLCGreg Cangialosi is an entrepreneur, and investor based in Baltimore, MD. He has built a reputation as a pioneer in today's online landscape as a marketer and new media evangelist. His most recent company, Blue Sky Factory, a leading email... View Full Profile
A digital and traditional marketing "mash up" that spans a couple of decades, Jeanne Hopkins has a ton of fun feeding the hungry sales mouths @HubSpot with quality leads. Her inbound marketing path began about 10 years ago, while running... View Full Profile
Justin Mastrangelo is the Founder of the JA.TXT SMS marketing platform. As President of the parent company, JA Interactive, he has worked with businesses, nonprofits, and agencies to cost-effectively reach new audiences through digital marketing and technology. Justin... View Full Profile
Justine Jordan is the Marketing Director for Litmus, a small software company that builds email testing and analytics tools for marketers and designers. Justine was previously Manager of Design Solutions at ExactTarget. While at ExactTarget, she had the opportunity to... View Full Profile
After her failed attempt at being the world’s first female accordion playing rap recording artist, Lori Ulloa decided to dedicate her full breadth of trends intuition and skills to Internet marketing and SEO. Lori joined R2integrated in 2008 as a Senior... View Full Profile
Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She has been highlighted by leading organizations as a social media strategy and measurement expert including Forrester Research, Marketing Profs, Radian... View Full Profile
CEO of International IncSlingers. He is founder of the company. He has been recognized for his ability to provide strategic marketing guidance that covers both Traditional Marketing communications & Social Media. He writes online at www.theincslingers.com/blog He is Author of... View Full Profile
Tim Hayden is the CMO and Co-Founder of 44Doors, providing agencies and brands such as Jackson Family Wines, Fleishman-Hillard, AEG, Coca-Cola, Fujitsu and AT&T with insights and gateways to successful customer experiences and sales. Tim leads strategy for how to... View Full Profile
Corey Creed
Hippo Internet MarketingCorey Creed is an Internet marketing strategist, search engine consultant, trainer, and blogger. He is the president of Hippo Internet Marketing, which offers several classes on SEO, AdWords, Social Media, Blogging, and more.... View Full Profile
Jason Keath is the Founder of Social Fresh, a social media education company. He works as a social media analyst and speaker. He thrives on ideas, helping others, and connecting people. You can find him blogging from your local coffee... View Full Profile
Check in and registration
17 R's of Mobile Marketing
12:30pm to 1:15pm
Review the full range of mobile marketing and how it applies and integrates with your company's mobile marketing. From relevance to reminders to referrals and much much more.
Takeaways
- Find out if mobile marketing is right for your business
- Review your mobile marketing checklist
- Setup mobile campaigns to be tracked and measured
Break
Texting is Not Dead: Learn How to Effectively Use SMS in Mobile Marketing
1:30pm to 2:00pm
What if someone told you that there was a 97% chance your marketing message was going to be not only seen, but actually read? Enter SMS, also known as texting. 99% of mobile phones in the United States are SMS capable, and not only are 97% of all text messages read over 90% are read within the first 15 minutes of sending.
Takeaways
- Learn how text messaging differs from other mobile marketing technologies.
- Learn how text messaging can enhance and measure traditional media.
- Learn how text messaging can help, and sometimes replace, email marketing.
Optimizing Email For A Newly Mobile Audience
2:00pm to 2:30pm
Email has moved away from the desktop, and people are viewing your messages in a variety of different contexts and situations. How can you create communications that provide an excellent experience "on the go"?
Takeaways
- Why the finger is the new mouse
- How each mobile OS will display your HTML emails
- Quick-win tips for making emails mobile friendly right away
Snack Break
The Mobile Web: Where Relevance and Decisions Converge
3:00pm to 3:30pm
The widespread use of smartphones and tablets has marketers thrilled about new channels to engage new and existing customers. Let’s take a deeper look into the changes in behavior and technology that are shaping the way we communicate, live and buy.
Takeaways
- Capitalize on the evolving behavior of the "mobile audience".
- How to leverage QR codes and SMS texting to drive online/offline traffic and sales.
- Learn the key differences between mobile and desktop websites, user experience and technology
Mobile Business - There's an App for that
3:30pm to 4:00pm
Thousands of apps are downloaded daily, but only 25% will make it to regular use. Learn how your app can be part of that 25% and how to add value to your audience. Learn the steps to deciding whether you build your own or partner with someone else.
Takeaways
- The difference between an app and a mobile website
- Build or buy - Partnering for success
- Why 75% of Apps fail
Break
Optimize Your Mobile Website For The Modern Customer
4:15 to 4:45
The time has passed to ignore what your website looks like from a mobile phone, how your mobile visitors find your websites and whether or not they are getting what they need from your site. The web is increasingly going mobile and if you want your website to continue to work for your business, the mobile experience has to be top of mind.
Takeaways
- Learn how to optimize your website experience for a broad range of mobile devices
- Understand how and why customer come to your website on a mobile device
- Learn how mobile SEO is important to your business and how to leverage it
Smart Content Strategy For Mobile
4:45pm to 5:30pm
Every day more of us are consuming, sharing and creating content on the go. We are using the phones in our pockets and tablets in our hands. So what do you need to think about as you build your content strategy that must work in the mobile space. What pitfalls must you avoid and what are some campaigns that you can look to as examples of doing it right? This lively and informative conversation will cover it all.
Takeaways
- How do we consume content differently on the web and mobile devices
- Learn what you need to consider when creating content you know will be consumed on a mobile device
- Avoid the common mistakes that can make your quality content useless for mobile users
and Happy Hour - brought to you by Chevrolet
Check in
How to Create Buzz Around Your Product, Website, or Business
(and How to Turn that Buzz Into Paying Customers)9:30am to 10:00am
During this session, you'll learn the psychology behind what makes people talk about business.
Takeaways
- Learn how to turn that chit-chat into revenue
- Learn the formula for getting buzz
- Learn how to sustain that buzz over the long-haul
Brand Lessons: Chevrolet Centennial Campagin
10:00 to 10:30
As Chevrolet geared up to celebrate their 100 years, social media was an important part of the brand wide celebration. From Facebook to Twitter to Foursquare to Youtube and beyond. Each of these platforms has integrated with their total brand efforts through mobile and other traditional aspects of the campaign.
Break
Maximizing Content Distribution on the Social Web
10:45am to 11:15am
Takeaways
- Understand the value of partnerships for increasing brand awareness and engagement.
- Discover ways in which to identify and take advantage of new opportunities for content distribution.
- Learn how to stay engaged with your audience online and off.
The Great Content Disruption: How Content Marketing is Changing Everything
11:15am to 12:00pm
Disruption. It's one of the most common buzzwords used to describe the social web. But when we use it, we have largely been referring to technology and platforms - broadband web access, YouTube, Twitter, Facebook. But what about content? In some places, there's too much, in others, not enough - causing major problems for established business models. In this keynote presentation we'll explore how content is emerging as a major challenge for marketers and how progressive programs and partnerships are changing the way content moves across the web and how it can effectively be used to earn attention in a billion-channel universe.
Lunch break
Down To Earth Social ROI
1:00pm to 1:30pm
Making sure you are researching your social media marketing efforts and tracking those results is a critical part of success for a social campaign. But making sure that process is not too complicated and over thought can be just as important. Keeping it simple can make social ROI much more successful.
Social Lessons From The Startup World
1:30pm to 2:00pm
Social media is both scrappy and large scale at the same time. Plenty of brands understand scale from traditional media. Buy media for TV and radio. Buy media for magazine. Buy adds for Facebook to get thousands of fans. These things work, but sometimes thinking like a startup, with limited resources can bring just as much value.
Takeaways
- Relationships can make or break your word of mouth success, learn which relationships to focus on and why
- Filter. Learning about social media is constant, but learning how to filter most of that out and focus on the channels and tools that best benefit your business is event more important
- Learn how to turn your product into a rally point for customers
Break
Using Data to Drive Social Media Marketing Performance
2:15pm to 2:45pm
Use data-driven insights to turn your social media marketing program into a revenue-generating machine. Learn which social media marketing rules of thumb are effective...and which ones aren't. Learn how to conduct a data-driven review of your social media campaigns.
Social Media Strategies to Improve Client Retention
2:45pm to 3:15pm
Do you want to keep your existing customers happy and coming back for more? This session will show you how B2B and B2C brands have successfully used social media to improve their relationships with clients. You'll see what works to engage clients in meaningful conversation and what core metrics you should focus on to demonstrate success.
Takeaways
- Actionable tips for finding and engaging customers online
- Strategies for increasing revenue from existing customers
- Tips for encouraging user-generated content and sharing
Break
How to Work With Influencers Without Pissing Anyone Off
3:30pm to 4:15pm
- brought to you by Webtrends
Full Access Tickets
Full Access Pass Includes exhibitor pass, 2 day training access, & 2 networking receptions
- $447 - Day of tickets (Nov 29 to Nov 30)
Tickets are transferable up until 48 hours prior to the event date (meaning you can transfer it to another person). Tickets are non-refundable. Group discounts are available for 4 or more tickets. Contact info@socialfresh.com for group discount information.
Get Your Tickets Now
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