You asked for it, so we’re coming back to San Diego.
Social Fresh is different. Less than 400 people attend each Social Fresh conference and we like it that way.
Social Fresh is a single track event. All attendees in the same room, all speakers on the same stage.
And we don't do panels. Each speaker owns the stage while they are up there, meaning they have to bring it. Each speaker has 30 minutes for their session, not an hour, forcing them to focus on specific topics and drop all the fluff.
I'm excited to have such an awesome lineup back in San Diego and hope to see you there. Make sure you check out the testimonials and our speaker info below. And if you have ANY questions, please shoot me a note.
Learn the must dos and the never even think about it tactics, approaches and strategies that make for a successful influencer program both from the brand side and the influencer. Hear real life stories and instructions on how to get started on your own.
For Machinima, their most important social platform is YouTube. Their fans flock there for content and they work hard to develop and engage that audience. Kevin Doohan will deliver a case study focused on how they leverage their knowledge of video promotion, which YouTube tools they recommend, plus other social channels they leverage to drive viewership of their content.
Billboard has a wealth of content that they create, curate from partners, and produce at live events. Katie will speak to how Billboard decides what content they share, what platforms they post them on, and why. That decision making process includes analytics and trends in the market. Join Katie to learn actionable takeaway from how they think about content marketing.
No longer can a marketers rely solely on white papers and blog posts to get their message to prospective buyers and customers. It’s now vital to include a visual element across all marketing campaigns. Slideshare is the sleeping giant for content marketers and is quickly becoming the go to channel for presentations, infographics, videos, and more. It’s essential to have this channel as part of your overall integrated marketing strategy.
In this session Jason Miller, Sr. Social Media Strategist at Marketo will show you the strategy and tactics behind how Marketo drove nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare in only 9 months. You will leave with the inspiration and real world tactics to turn this channel into your own success story.
Turning fan “Ughs” and “Ho Hums” Into “Mmmmmms”. Join Paula Berg as she review multiple quick social media case studies that turned negative and luke-warm customer feelings into brand passion. Case studies referenced will include Crocs, Rudi’s Organic Bakery, Boy Scouts, and Verlasso.
How do you measure, monetize and optimize social interactions in a business environment? Look no further than your closest personal relationship. Adrian Parker, head of social, mobile and emerging media for Intuit’s Accounting Division, will discuss how the global software company is approaching digital measurement and decision-making. You will learn how ROI can come from the most important places.
The current generation of customers live and breathe in social networks and use mobile devices as their windows to the world. They make decisions based on shared interests and experiences. The successful businesses of tomorrow need to understand social media is more about social science than technology. In this session, Brian will review shared experiences as the next big opportunity for businesses.
Smartphones and tablets are changing everything. Join Tim Hayden to better understand how your digital marketing strategy, increasingly, is a social and content on mobile strategy. From email to podcasting to social network engagement, how customer behave on mobile devices will drive the future of your marketing.
Creating marketing campaigns that utilize blogger content has evolved past the standard ‘say something good about my brand’ norm. Experience based blogger programs are based on content producers weaving your brand into every day routines. Syndication of this content becomes natural and blogging suddenly feels a lot more like native advertising.
Content is often labeled as King but marketers have begun to lose sight on what should be achieved with content creation. At the beginning of each campaign one must ask; what is the goal or conversion metric that should be attained to build awareness, spark action, or convert to a purchase. Metrics are imperative to a strong content marketing strategy. Join us in this session as we go through a case study showing how content helped improve revenue growth and how to prove that compelling content can drive your desired outcome.
Happy customers are more likely to buy from the company multiple times and, just as importantly, recommend them to their peers. And social allows for more 1:1 engagement, that is the good news. The bad news is that, like everything else in business, providing customer support through social media requires a significant investment in resources. During this session, Chuck will discuss how companies are currently handling social customer service programs, how data can be used to optimize those efforts and how the leading companies are demonstrating value back to the business.
Content marketing is the new buzzword. And rightfully so, it works. But most businesses produce content that does little to support real business results. The missing piece is usually talent. Great content production takes great content production, including strong copywriters, talented photographers, and skilled designers. Skipping over these resources will leave your content lacking.
Southwest Airlines shares a Facebook strategy that touches on sharing culture, entertaining fans, and producing revenue from their 3.8 million fans. Learn from Christi McNeill how Southwest thinks about their Facebook content, their fan engagement strategy, and how they connect the social network back to ticket sales.
The San Francisco Giant's AT&T Park is one of the top Instgrammed venues in all of the world (behind Disneyland and times square). The Giants capture players, shoot images of the ballpark, and distribute promo items as they are unveiled, all through Instagram. From successful contests to encouraging fan participation on the platform, Instagram has added a rich engagement channel for the team. The Giants have even created a social media lounge where fan Instagrams are featured. Attend this session to learn, from Bryan Srabian, top Instagram lessons from the San Francisco Giants.
| Full Access | VIP Access | ||
|---|---|---|---|
| May 29 — June 19 | $497 | $1,097 | Pricing until June 19 |
| June 20 — July 10 | $597 | $1,197 | |
| July 11 — July 31 | $697 | $1,297 | |
| Aug 1 — Aug 21 | $797 | $1,397 |
Full Access allows attendees to attend two evening receptions, the exhibitor space, all conference sessions, and includes the day one snack break and day two lunch break.
VIP Access includes everything Full Access attendees enjoy, plus dedicated table seating at the front of the room, guaranteed power strip access, green room access with speakers, and the VIP reception with speakers and other VIP guests.
Social Fresh WEST 2013 is being held at the Doubletree by Hilton, San Diego – Mission Valley. Hotel location, map, and lodging details can be found here.
Tickets may not be refunded, but can be transferred up until 72 hours prior to the event. Use this form to send us your ticket transfer details. Alternatively you can login to Eventbrite.com to change your ticket information.
If you are interested in buying 5 or more tickets, please email events@socialfresh.com for more information.
Social Fresh conferences are planned as multi-day events and one day passes are not available. You may only purchase full access or VIP passes.
There are networking events planned for each day of the conference in the evening. These will take place in the hotel or in the immediate surrounding area. Full details will be emailed to all attendees.
Press passes are available on a limited basis. Once they have all been distributed we are unable to provide more. Please fill out this form to be eligible and we will be in touch with more information.
Anyone can sign up as a Social Fresh affiliate here and earn $100 for each sale they refer.